Ad Infuse, the advertising network best known for its services to integrate ads within video content, has launched a new service allowing advertisers to get their message across to viewers surfing the web on the iPhone’s Safari web browser.

The company claims that it is able to optimise formatting depending on the device (iPhone or other handheld gadgets) being used to display the ad content.

So if Ad Infuse can deliver all it claims to, it’s likely to be quite an attraction to advertisers – they can display their ads in the most appropriate format depending on the viewers browsing device, have them integrated within video content and keep an eye on which campaigns are most successful with the array of monitoring features Ad Infusion boasts.

This is complemented by the fact that the iPhone has enjoyed strong sales since it’s release and a recent survey shows that 7.5% of web users now browse using Mac Operating Systems, including that of the iPhone. This is backed up by the fact that the iPhone was the second largest selling smart phone in the fourth quarter of 2007 second only to the Blackberry.

It’s also worth noting that AT&T and O2, the iPhone carriers, have reported that iPhone users seem to be heavy data users – another incentive for advertisers to target to users of Apple’s smart new phone.